RLA are one of the leading advertising agencies in the south and have been a client of ours for many years. We have produced various corporate films and promotions for them in the past but this time it was something quite different and required some practical thinking.
They were commissioned by Salisbury Bid who is responsible for developing and promoting businesses in Salisbury. A ‘viral’ campaign was designed for this purpose which had to be kept a top secret until the very last second of a special event as this was going to be a ‘Flash-Mob’. Problem was the dance would take part over a large section of the shopping area and we could not be seen until the dancers suddenly appeared.
We got a crew of stealth cameras together, scattered around the route of the dancers from various angles and mobile to give chase when needed. Using multi-camera editing, we were able to give the event a live, fast, dynamic look; it was a great challenge and huge fun to do.