An existing client of RLA Agency who was running the new marketing campaign for the global property & surveying company with locally based head office and branches based abroad. The campaign required a corporate video to boost the image of the company as well as try to explain the importance of such a company in everyday lives.
It’s always a temptation to see corporate videos as easy to do and to do in-house but the major problem is the fact that an insider cannot explain the business due to taking his own understanding of the business as granted.
The challenge of this film was to first explain why it was important to have the services of the company and more importantly, what surveying services entailed. To explain this to a general viewer, a technique of a documentary style was employed, using actual experts and managers from the company to tell their own story.
Working alongside the agency, many interviews were carried out to get the experts to explain to us the “layman”, how this service worked and once they could explain it clearly, they could explain to all. This was then embellished with the various messages of the many specific services the company wanted to convey.
