Merck is one of the biggest leading science and technology companies in the world, founded in 1668. They specialise in healthcare, life science and performance materials. Around 50,000 employees work to further develop technologies that improve and enhance life – from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions. They may not be well known to the general public but what they do affects the lives of all of us. So when we were asked by them to cover the events they support we were very proud to be involved.
Merck had organised a new event to announce the opening of their new laboratories at Southampton Science Park. This is a part of their expansion plan to bring more technology and facilities to the area and hence the MP Caroline Nokes was there to open the new facilities. The event was planned in August to have a ceremony which would be streamed live on the internet, followed by a tour of the new laboratories and a great outdoor summer barbecue for all the guests. This being a British summer, the event day turned out to be just that, a British summer with relentless rain and wind the whole day! Our clients took it all in their stride and proceeded with great sense of humour, fun and charm. This gave a us great opportunity to produce a promo of the day to reflect the great character of our clients and make a very tongue in cheek typical British Summer Promo. A day others may have thought a disaster turned into a great day of celebration.
Merck is very keen on supporting science projects of all kinds and the Nucleus Expo event is an exhibition which brings small technology companies together to share their ideas, find sponsors and market their products. Our client were the main sponsor of this event and asked us to design a promo which publicised this great event but also to promote Merck to show their technology and how they help develop smaller companies.