A series of adverts produced for GoRemortgage company. Finance based adverts are always hard to do.
Greenfield agency needed a number of ads to put across the finance offer quickly to an audience whilst using a direct-sell style of advert. These types of adverts are always challenging and many fall into the trap of being too aggressive or simply too “cold” to the viewer. Relying on the many years of experience in dramas and feature films, using a cast who were warm and just like “us” would attract the audience on an emotional level of recognising the situation as told by people just like themselves. Small bit of humour was used to put a soft element to the company and also help make the cast feel real in their interaction with each other.
As per normal, a series of these ads were advised rather than just one ad so that the same problem could be shown from various perspectives and walk of life as well as keeping the idea fresh by rotating the campaign.
