Brands don’t come much bigger than the giants of the building trade Caterpillar, manufacturers of heavy earth moving machinery.
A good client, Thinking Juice was behind the new global marketing campaign for the new series of vehicles to be unveiled at various exhibitions. Time schedule was tight; some material was already produced in the US but was incomplete for the purposes of the new campaign. New footage had to be produced of the models, in situ in various locations including France. As this is such a global brand, multi language versions of the promos were needed along with interviews of users and customers of the vehicles needed to be filmed.
Once again experience of feature films was employed and parallel units were set up to acquire footage, library material, graphics preparations and editing was put into place. To the delight of the client, all the promos in the multiple language versions were completed on time and within budget. In the meantime a great time was had by all playing with these monsters in real life!