History of over 20 years of working with Beaulieu has formed a special relationship and trust with this client. The attraction has multiple elements which are topped by the famous historic Motor Museum and a great in-house marketing team who understand the attraction and the visitors who come to it.
There are a number of permanent attractions which changes very little and special visiting featured attraction which has to be promoted as special events. Bringing in a fresh idea every two years on the same theme is always the challenge and working with the marketing team, who love to give creative freedom, is simply a great joy. For this client using 40/30/10 second collection of ads have worked very well. Longer length ones are used to establish the attractions with lots of information, then 30 sec versions used in combination with multiple 10 second ones to create interest and constant recall.
Ads produced over the years are too numerous to list here but the selection here will give a good idea as how their stories were sold. The new concept for the 2014 campaign was done by our good clients Thinking Juice Advertising and the mutual pleasure making this film is evident in the ad itself.