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What was the product?

Is it just me or have I missed something with recent adverts on TV? Correct me if I’m wrong but I always believed that the job of an advert is to sell/brand a product or service and make money for the business the advert is for. It seems that a “cool-creative” film...

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Don’t blame the digits

It seems to me that the film and TV industry as it stands today is a very different one to the one I grew up with. Over the last 20 years there have been some extreme changes in how films are funded, produced and viewed. There are many reasons for this; some are...

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Fords and Ferraris

You’re probably going to assume that I will now dismiss and ridicule Fords and sing the praises of Ferraris but that’s not the case. Of course a Ferrari will outperform a Ford but it will not outperform it with regard to reliability, cost, ease of driving, parts,...

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